Kashmiri Mirch:

SpiceMax 'Kashmiri Mirch Masala' is a unique blend of medium hot red pepper that is used in clay over preparations. These chilies are smaller & round in shape with less pungent, but give a very vibrant red color to the dishes, making food more appealing, palatable & tasty. Finely grounded & distinctively flavored, this is selectively bred for color & flavor. Available is a wide range of color values, the best are bright red and valued for their high color retention.